Anatomy of a Successful Healthcare PR Campaign: How We Used Press Ranger to Secure a DA79 Backlink for Cypress Cardiovascular Institute

The Value of Strategic Healthcare PR

In the competitive landscape of healthcare digital marketing, high-quality backlinks from authoritative sources are essential for establishing credibility, improving search visibility, and driving patient acquisition. Yet, for many healthcare providers, securing these valuable digital assets remains challenging – especially when competing against larger institutions with dedicated PR teams and substantial marketing budgets.

This case study details how our team at ClickClinic leveraged Press Ranger's powerful platform to secure a high-authority DA79 backlink from CommunityImpact.com for Cypress Cardiovascular Institute. We'll walk through our entire process, from identifying the newsworthy opportunity to executing the pitch and ultimately securing valuable coverage that benefits both SEO performance and brand reputation.

Client Background: A Genuinely Newsworthy Development

Cypress Cardiovascular Institute, led by renowned interventional cardiologist Dr. Jad Daye, expanded its services in early 2024 to become the area's premier one-stop shop for comprehensive vascular care. This expansion included the introduction of a state-of-the-art vein clinic offering cutting-edge treatments for varicose veins, spider veins, and chronic venous insufficiency through minimally invasive procedures.

What made this development truly newsworthy:

1. Local healthcare advancement - The expansion provided Cypress area residents with specialized vein care that previously required visiting multiple facilities

2. Clinical leadership - Dr. Daye's impressive credentials (board-certified interventional cardiologist, Chief of Staff Elect at HCA North Cypress Hospital, Associate Professor at the University of Houston School of Medicine) lent credibility

3. Tangible community benefit - The services addressed common conditions affecting many residents

4. Technological innovation - The clinic featured advanced treatments like VenaSeal and radiofrequency ablation

Rather than relying on traditional PR approaches with high retainers and uncertain returns, we turned to Press Ranger to maximize our outreach effectiveness and secure valuable media coverage.

Step 1: Strategic Campaign Setup in Press Ranger

After identifying the service expansion as genuinely newsworthy, our first step was to set up a targeted campaign within Press Ranger. The platform's AI-powered campaign setup made this process remarkably efficient.

We created a new campaign titled "Cypress Cardiovascular Institute - Vein Care" and designated it as a "Launch of new product, service, or business" on the platform. The AI immediately recognized the healthcare sector focus and began suggesting relevant media contacts. 

Press Ranger's intuitive interface allowed us to input our own key information about the press release, including:

• Geographic focus (Cypress, Texas)
• Service specialization (cardiovascular care with new vein treatments)
• Key stakeholders (Dr. Jad Daye and team)
• Target audience (local patients seeking vascular care)

This information was crucial for Press Ranger's AI to identify the most relevant media opportunities.

Step 2: Crafting the Perfect Healthcare Press Release

With our campaign parameters established, we collaborated with Press Ranger's AI tools to develop a comprehensive press release. The press release needed to balance clinical information with news value while maintaining an authoritative yet accessible tone.

For more information on how to draft a press release for your campaign, please visit the Press Release Writing Guide

We structured the release with these key elements:

1. Clear, non-technical headline: "Cypress Cardiovascular Institute Introduces State-of-the-Art Vein Care Services"
2. Compelling introduction: Emphasizing the "one-stop shop" convenience factor for patients
3. Authority establishment: Highlighting Dr. Daye's impressive credentials
4. Service details: Explaining the specific vein treatments available
5. Quotable material: Including meaningful quotes from Dr. Daye about improving patient care
6. Visual assets: Incorporating high-quality images of treatments and physicians

Press Ranger's platform streamlined this process by providing templates specifically designed for healthcare announcements, allowing us to focus on customizing the content rather than starting from scratch.

Press Release Example: Cypress Cardiovascular Institute: Your One-Stop Shop for Comprehensive Vascular Care

Step 3: Identifying High-Value Media Targets

One of Press Ranger's most powerful features is its extensive journalists, publishers, and media contacts database. 

The platform helped us identify Community Impact Newspaper: Cy-Fair Edition as an ideal target for several compelling reasons:

• High domain authority (DA79) - Providing exceptional SEO value (verified using ahrefs.com)
  

• Hyper-local focus - Covering the exact geographic area of Cypress Cardiovascular Institute, by searching for "Cy-Fair" short for Cypress Fairbanks or more fondly known as Cy-Fair, is one of the largest communities in Northwest Houston. Cy-Fair encompasses 186 square miles and includes Cypress and the city of Jersey Village.  
• Dedicated healthcare reporting section - Demonstrating interest in medical developments
• Audience demographic alignment - Reaching potential patients in the target area

Using Press Ranger's advanced filtering tools, we identified Danica Lloyd, Senior Editor at Community Impact's Cy-Fair Edition, as the optimal contact for our story. The platform showed she had previously covered healthcare facility expansions and local medical developments - making our pitch highly relevant to her publishers.

Step 4: Personalized Outreach Through Press Ranger One-Click Email

With our target journalist identified, we used Press Ranger to craft a personalized outreach email that would stand out in a crowded inbox. The platform helped us create a subject line with high open-rate potential: "Exclusive: Cypress Cardiovascular Institute Revolutionizes Local Vascular Care."

Our initial email, sent on October 2, 2024, followed Press Ranger's best practices for healthcare outreach:

1. Personal introduction - Establishing credentials as the Outreach Specialist for Cypress Cardiovascular Institute
2. Clear news angle - Immediately highlighting the expansion of services as the primary story
3. Key points in bullet format - Making the information easily scannable
4. Availability for follow-up - Offering interview opportunities with Dr. Daye
5. Supporting materials - Including a link to the full press release for additional details

This approach proved effective, as we received a response from Danica Lloyd within hours of our initial outreach.

Step 5: Responsive Follow-Up - The Critical Phase

Within two hours of our initial email, Danica responded with specific questions about:

1. Whether this was an expansion of services at existing locations or a new physical location
2. The timing of the expansion
3. Requests for high-quality images that could be used in publication

This follow-up request represented the critical moment in our outreach - the difference between securing coverage and losing the opportunity. Many PR efforts fail at this stage due to slow response times or inadequate information.

Thanks to Press Ranger's CRM functionality, we were able to:

• Track the status of the conversation in real-time
• Quickly access all relevant materials about Cypress Cardiovascular Institute
• Respond promptly with the exact information requested

We responded within 3 hours, providing clear answers about the April 1, 2024, service expansion and attaching two high-quality images as requested - the treatment image and website screenshot. This swift, professional response demonstrated our reliability and made the journalist's job easier.

Results: DA79 Backlink Secured

On October 7, 2024, Community Impact published an article titled "Cypress Cardiovascular Institute announces expansion of services" on their website. The coverage included:

• A do-follow backlink from the DA79 domain
• One of our provided images shows Dr. Hust demonstrating the VenaSeal treatment
• Key messaging about the comprehensive "one-stop shop" value proposition
• Dr. Daye's credentials establishing authority
• Information about the specific vein treatments offered

Beyond the immediate SEO value of the high-authority backlink, this coverage positioned Cypress Cardiovascular Institute as an innovative, patient-focused healthcare provider in the local market. The article now appears in search results for relevant terms like "vein care Cypress Texas" and "vascular treatment Cypress," driving additional awareness and patient inquiries.

Key Insights: Why This Approach Works for Healthcare

Our success with this campaign highlights several best practices for healthcare PR that were amplified by Press Ranger's capabilities:

1. Focus on Genuine News Value

Healthcare journalists receive hundreds of pitches weekly. Our pitch stood out from promotional content with limited news value by focusing on a genuine service expansion that benefited the community. Press Ranger's AI tools helped us identify and emphasize the most newsworthy aspects of the development.

2. Leverage Clinical Leadership

Dr. Daye's impressive credentials provided inherent credibility to our story. Press Ranger's platform allowed us to highlight these qualifications prominently in both the press release and outreach email, establishing the authority that healthcare journalists specifically look for when evaluating potential stories.

3. Respond Promptly to Media Inquiries

Our quick response to Danica's follow-up questions significantly increased our chances of securing coverage. Press Ranger's integrated CRM functionality seamlessly managed this communication, ensuring we maintained momentum throughout the outreach process.

4. Provide High-Quality Visual Assets

Healthcare content benefits tremendously from compelling visuals. By providing professional images showing both the treatment process and the physicians, we made creating an engaging article easier for the publication. Press Ranger's platform simplified the management and delivery of these assets.

5. Maintain Ethical Standards

Unlike link-building tactics that rely on manipulative techniques, this approach focused on sharing genuinely newsworthy developments through appropriate channels - aligning perfectly with healthcare's stringent ethical requirements. Press Ranger's structure helps maintain these professional standards throughout the outreach process.

Why Press Ranger Works Specifically Well for Healthcare Clients

Throughout this campaign, we found Press Ranger particularly effective for healthcare clients for several reasons:

1. Targeted Journalist Database

Press Ranger's extensive database includes journalists focused on healthcare beats and local medical developments, allowing for much more precise targeting than general PR platforms.

2. Professional Presentation

The standardized press release format and communication templates maintain the polished, professional appearance essential for healthcare communications.

3. Efficient Follow-Up Management

The platform's integrated tracking and notification system ensures prompt responses to media inquiries - critical for maintaining momentum in healthcare PR efforts.

4. Measurable Performance Metrics

Clear analytics showing opens, responses, and placements help demonstrate ROI to healthcare clients who are often primarily concerned with measuring marketing effectiveness.

5. Ethical Framework

The platform's structure encourages genuine news-focused outreach rather than promotional content, aligning perfectly with healthcare's ethical requirements.

Conclusion: A Replicable Framework for Healthcare Digital PR

Securing high-authority backlinks for healthcare clients requires more than standard link-building tactics. It demands a strategic approach that combines newsworthy content, targeted outreach, and professional relationship management.

Utilizing Press Ranger's comprehensive platform, we secured a valuable DA79 backlink for Cypress Cardiovascular Institute while enhancing its brand presence in the local community. This same methodology can be applied across various healthcare specialties to achieve similar results.

For healthcare marketers interested in replicating this success, we recommend focusing on genuine service developments, clinical leadership, and community benefits - then leveraging Press Ranger's powerful tools to connect these stories with the right journalists at the right publications.

About the author

Sarah McEwen is the Co-Founder and Outreach Specialist at ClickClinic, a digital marketing agency specializing in healthcare clients. For more information or to request a free backlink analysis for your healthcare practice, visit clickclinic.io.