Stop Pitching Like It’s a One-Night Stand: How to Build Media Relationships That Last

Let’s be real: most media pitches feel like bad Tinder dates. A quick intro, too much self-promotion, and zero follow-up.

And just like ghosting happens in dating, journalists do it too—when there’s no value, no vibe, and no real relationship.

If you’re serious about Public Relations in 2025, it’s time to stop treating your pitch like a one-night stand—and start building media relationships that actually last.

Marketing Screams. PR Whispers.

In my work as a PR strategist and author of Unlocking Opportunities, I teach clients that while marketing is about saying you’re great, PR is about others saying it for you. And here’s the secret: media relationships are not about getting what you want—they’re about offering value before asking for visibility.

Here’s how to shift your pitch mindset—and get more “yeses” from the press.

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1. Make It About Them, Not You

Too many pitches are written like an ad. But journalists don’t want to promote you—they want a story their audience will love.

Do this instead:

• Read their latest articles.
• Reference something relevant in your pitch.
• Offer a unique angle or real-life example tied to a bigger trend.

Your pitch isn’t your resume. It’s your hook.

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2. Tell Stories, Not Stats

Data is great, but emotion is unforgettable.

People remember stories. And when you lead with a transformation, struggle, or “aha” moment, you’re building a human connection with the media, not just sending facts.

In my Author-Speaker Blueprint program, I coach clients on transforming their personal experiences into compelling, press-worthy narratives that resonate.

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3. Stop Pitching Cold. Start Networking Warm.

Want to get featured? Build relationships with journalists before you need them.

Here’s how:

• Engage with their posts on LinkedIn.
• Share their work, accompanied by thoughtful commentary.
• Drop a genuine compliment or insight in their inbox.

Networking isn’t just for events—it’s the backbone of good PR.

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4. The Fortune Is in the Follow-Up

Media pros are busy. No response doesn’t always mean no interest.

If your pitch is well-crafted, follow up after 5–7 days with a brief and respectful nudge. Reiterate the value, not just the request.

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5. Be Someone They Want to Quote Again

The real win isn’t a one-time feature. It’s becoming a go-to source.

How?

• Be helpful and quick when they reach out.
• Share their published piece.
• Tag them and express gratitude publicly.

Like any lasting relationship, reciprocity and respect go a long way.

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Final Thoughts:

If you want long-term media visibility, you must stop treating journalists as a transaction and start treating them as a trusted partner.

The same rules that apply to great relationships—listening, giving value, and showing up consistently—are the ones that lead to great PR.

So before you hit “send” on your next pitch, ask yourself:
Am I building a relationship? Or just asking for a favor?

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Kevin D. Williams is a Speaker, Coach, and PR Strategist, and the author of Unlocking Opportunities: The Ultimate Guide to Excelling at Networking Events and Crafting the Perfect Elevator Pitch. He helps authors, business owners, and healthcare professionals build visibility, authority, and trust through storytelling and media strategy. You can learn more at www.teamvisionmedia.com.