How to Rank Anything on ChatGPT (Part 7)

This piece was originally sent as an email via New Feature Friday on March 27th, 2026.

Hi Team,

Happy Friday to everyone, but an especially Happy Friday if you were one of the lucky people who we accidentally sent a thousand pitch notifications to on Tuesday. I had a lovely time going from "fixing a bug" to "creating a catastrophe". The internet is so fun.

And a big, first Happy Birthday to our content engine AIWire™ which is *still* the only way to reliably index content in LLMs. Lost in the weekly bell-and-whistle-shuffle, I also forgot to announce that AIWire is officially trademarked.

They grow up so fast, right? I'm still nostalgic for the early days of AI search, before we had to say things like "generative engine optimization", and the major critique was "even Bing has more traffic than ChatGPT"? Well, who-coulda-seen-this-coming, AI search has now "quietly" expanded to ~56% of global search traffic (and by quietly I mean I've been saying this every week for more than a year). According to a new study, "AI now receives 45B monthly sessions worldwide, and 5.4B monthly visits in the US."

Good news for all of us who started building our AI footprints way back when, because things have been changing. Let's commemorate the birthday of my content engine with Part 7 of How to Rank Anything on ChatGPT.

If this is all new to you, or you've been living under a rock, take a picture because it must be nice rock, and then be sure to catch up on the previous 6 parts of this series here.

For cheaters, I'd condense this entire field into the following bullet points:

• AI Search, otherwise known as AEO/GEO, is the first new digital marketing channel in a decade and represents a massive shift in consumer behavior.
• Ranking on AI search is easy right now, which allows you to compete way outside your weight class, but will get harder (and already has), so do it now.
• LLMs use cross-domain citations as a proxy for authority. Your brand needs to be everywhere.
• LLMs favor certain content formats, domains, and patterns more than others. You should learn them so you can focus on impact.
• Reviews are gold. Automate authentic 5-star reviews for your brand across multiple platforms.

Great, you're caught up, you read the guide, and you know listicles + press releases + social = AI influence. Now, you want to get your hands dirty and start a campaign.

I've already covered the tactics and strategies you can use ad nauseam. Today I'm doing something special, and peeling back the curtain on a real, live campaign we ran for e-commerce brand, Buffr, that makes ring covers. It's run by a badass finance exec who understood the value here way before her competitors.

To start, we need a target query to rank for. The best ones have good search volume, high commercial intent, and are winnable for the brand. Because they'd just announced the Buffr Smart, a cover for smart rings like the Oura, we chose "Best Oura ring cover". Here's the search profile:

Now that we have our target query, we're going to create specific content formats (listicles + press releases) and put them in places we know AI is going to look.

We don't want to get too aggressive at first, so we start with a product launch press release and we don't include the target query because a new product can't be "best" (at least not yet). Here's the first release:

"Buffr launches Buffr SMART – A Smart Ring Protector for Oura, Ultrahuman Ring, and RingConn"

Everyone who poo-poos press releases would say this would do nothing, but this 6-month old press release STILL ranks for a term we weren't even trying to rank for:

Then we start on listicles. We started by having them publish a listicle on their own site (which also ranks #1 for a ton of key terms in this category), and then used our publisher network for the remaining listicles. Here's a sampling:

Then we ran ~7 press releases, including the highest-performing template of all time:

"Buffr SMART celebrates 100th 5-star Google Review, Cementing Role as Best Oura Ring Cover"

I love being a click-baiter, so here goes:

You'll never guess what happened next...

#1 on AI Overviews, Google, ChatGPT, Grok, Gemini, Perplexity. All of 'em, across the board.

And here's how that brand new product ranks on Search Console:

Key takeaways:

In two months and less than 20 pieces of content, we won a small, but valuable niche for a new product.

All of this compounds. None of the content goes away. This campaign ended months ago, and is still driving the same impact. Unless you're setting VC money on fire, what better marketing spend is there?

This is PR in 2026. Your brand needs to show up where your customers are. That's it.

You can steal this playbook. You can do the exact same thing for you or your clients, just remember to send me commission checks from your yacht.

This is an e-com example the Buffr CEO was kind enough to share, but we're doing this in extremely competitive software niches for public companies and seeing the same calibre of results. Holler if you do marketing for a software brand, and want to open up a new revenue channel.

Start a campaign

Jump to another part of the How to Rank Anything on ChatGPT series:

• Part 1
• Part 2
• Part 3
• Part 4
• Part 5
• Part 6
• Part 7 (this post)
• Part 8