Press Release Examples

Nine full press release examples, one per announcement type, each annotated with why it would clear a wire service editorial review.

What does a good press release look like?

Every example on this page has the same skeleton: a specific headline under 100 characters, a one-sentence subheadline, a dateline lead answering who, what, when, where, and why in two sentences, body paragraphs built on numbers, one quote that sounds like a person, a boilerplate, and a contact block, at around 400 words. The reasoning behind that structure is covered in how to write a press release; these examples show it working.

How to use these examples

Find the announcement type that matches yours, read the release, then read the "why this example works" notes under it. When you are ready to write, every example links to its matching entry in the press release template library, which has a copy-paste skeleton and an AI prompt that drafts this exact shape from your facts. The companies below are fictional; the standard they are written to is the one our editorial review applies to real releases.

Press release examples by announcement type

Event · Music · Product Launch · Book · New Hire · Funding · Partnership · Award · Grand Opening

Event press release example

FOR IMMEDIATE RELEASE
Lakeside Roasters to Host First Northside Coffee Festival, September 12
Free one-day festival brings 30 regional roasters, cupping workshops, and live music to Waterfront Park.

PORTLAND, Ore. — August 3, 2026 — Lakeside Roasters, a specialty coffee roaster serving the Pacific Northwest since 2019, today announced the first Northside Coffee Festival, a free public event at Waterfront Park on Saturday, September 12, 2026, from 10 a.m. to 6 p.m. The festival brings together 30 regional roasters and is expected to draw 5,000 attendees in its first year.

The festival features tasting stations from each participating roaster, hourly cupping workshops led by licensed Q graders, a latte art competition with a $1,000 prize, and live performances from four local bands. Attendance is free; workshop seats can be reserved at the festival website for $15.

Registration for the latte art competition opens August 10 and is limited to 32 competitors. Full schedules, vendor lists, and reserved parking details are available at northsidecoffeefest.com.

"Portland has more great roasters per block than any city in America, and most of them never end up in the same room," said Maya Chen, founder of Lakeside Roasters. "We wanted one day where anyone can taste their way across the whole scene for free."

About Lakeside Roasters — Lakeside Roasters is a specialty coffee roaster in Portland, Oregon, sourcing single-origin beans from 14 partner farms and serving the Pacific Northwest through its cafe, wholesale, and subscription programs. Learn more at lakesideroasters.example.

Media Contact Jordan Alvarez Communications Manager [email protected] (503) 555-0148

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Example event press release (fictional, for illustration).

Why this example works

Headline: The event, the host, and the date in under 100 characters. No adjectives doing the work facts should do.
Lead: Who, what, when, where, and the scale number a journalist will cite, in two sentences.
Body: Concrete program details and the numbers that make coverage easy: prices, capacity, deadlines.
Quote: The one place opinion belongs. It explains why the event exists; it does not repeat the lead.
Boilerplate: Identical to the company description used everywhere else. Entity consistency is how AI assistants learn who you are.

Music press release example

FOR IMMEDIATE RELEASE
Vera Quinn Announces Second Album Glass Coast, Out October 16 on Night Harbor Records
Lead single "Undertow" is streaming today; a 14-city North American tour opens November 3 in Vancouver.

SEATTLE, Wash. — August 21, 2026 — Night Harbor Records, an independent label based in Seattle, today announced Glass Coast, the second full-length album from songwriter Vera Quinn, out October 16, 2026, on all major streaming platforms, CD, and vinyl. The lead single "Undertow" is streaming today, and preorders for the 11-track album open at the same time.

Glass Coast was recorded over five months at Fremont Sound in Seattle with producer Eli Marsh and features guest vocals from Twin Pines on two tracks. The vinyl edition, pressed on 180-gram recycled stock, is $28 through the label store, with a limited run of 500 signed copies.

A 14-city North American tour opens November 3 in Vancouver and closes December 2 in Chicago. Tickets go on sale August 28 at 10 a.m. local time. Full dates, preorders, and press materials are available at nightharborrecords.example.

"I wrote most of this record in the winter, in a rented house on the Washington coast, and you can hear the weather in it," said Vera Quinn. "Undertow was the first song finished and it set the temperature for everything after."

About Night Harbor Records — Night Harbor Records is an independent record label in Seattle, Washington, home to eight artists across folk, indie rock, and ambient music. Learn more at nightharborrecords.example.

Media Contact Sam Okafor Publicist, Night Harbor Records [email protected] (206) 555-0173

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Example music press release (fictional, for illustration).

Why this example works

Headline: Artist, album, date, and label in one line. A music editor decides relevance without opening the release.
Lead: The release date and the single that is already streaming. Coverage needs something readers can hear today.
Body: Recording specifics and physical-edition details with prices. These are the lines music blogs lift verbatim.
Quote: The artist on the record itself, not on how excited anyone is. It gives writers a usable pull quote.
Boilerplate: The label described the same way it is described everywhere else, so search engines and AI assistants attach the release to the right entity.

Product Launch press release example

FOR IMMEDIATE RELEASE
Harborlight Software Launches Dockside, Scheduling Software for Independent Marinas
The platform replaces paper slip boards and phone-tag reservations; pricing starts at $79 per month.

ANNAPOLIS, Md. — September 9, 2026 — Harborlight Software, a maritime software company founded in 2023, today launched Dockside, a scheduling and billing platform built for independently owned marinas. The platform is available today at $79 per month per location, following a nine-month beta with 60 marinas across the Chesapeake and the Great Lakes.

Dockside manages slip reservations, seasonal contracts, fuel dock scheduling, and invoicing from one dashboard, and syncs with QuickBooks. According to company data from the beta program, participating marinas cut reservation phone calls by half and collected seasonal payments an average of 11 days sooner.

Dockside is available today in the United States and Canada with a 30-day free trial and no setup fee. Onboarding details, pricing, and a live demo schedule are at harborlightsoftware.example.

"Marina owners run million-dollar waterfronts on clipboards and voicemail, not because they love paper but because nothing was built for how a working dock actually runs," said Ellen Marsh, chief executive officer of Harborlight Software. "We spent a year on the docks before we wrote a line of code."

About Harborlight Software — Harborlight Software builds operations software for the recreational marine industry from Annapolis, Maryland. Its first product, Dockside, serves independent marinas in the United States and Canada. Learn more at harborlightsoftware.example.

Media Contact Drew Castellano Head of Marketing [email protected] (410) 555-0129

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Example product launch press release (fictional, for illustration).

Why this example works

Headline: Company, product, and who it is for. "Launches" carries the news; no revolutionary, no game-changing.
Lead: Availability and price in the first two sentences, plus a beta number that proves real usage.
Body: The beta statistic is attributed to company data. Unattributed numbers are one of the few things wire review refuses.
Quote: The founder explains the problem in concrete terms instead of praising the product.
Boilerplate: Short, factual, and stable across every release the company sends.

Book press release example

FOR IMMEDIATE RELEASE
Copper Kettle Press to Publish The Long Field by Dana Reyes on November 10
The narrative history traces how small truck farms fed American cities for a century before the interstate.

BURLINGTON, Vt. — September 1, 2026 — Copper Kettle Press, an independent publisher of American history and food writing, today announced The Long Field: How Truck Farms Fed American Cities by Dana Reyes, publishing November 10, 2026, in hardcover, ebook, and audiobook. Drawing on four years of archival research across six states, the book documents the market-garden economy that supplied American cities from the 1870s to the 1950s.

Reyes, a food historian and former agricultural extension agent, builds the book around three farming families in New Jersey, Illinois, and California, using shipping ledgers, seed catalogs, and more than 40 interviews with descendants. The hardcover is $28, the ebook $14.99, and the audiobook, read by the author, runs nine hours.

Review copies are available now, and Reyes is available for interviews. A launch event at Hawthorne Books in Burlington is set for November 12 at 7 p.m. Preorders and press materials are at copperkettlepress.example.

"Every city had a ring of small farms feeding it within a wagon ride, and we built over almost all of them," said Dana Reyes. "I wanted to write down how that system worked while the people who remember it are still here."

About Copper Kettle Press — Copper Kettle Press is an independent publisher in Burlington, Vermont, publishing American history and food writing since 2016, with a catalog of 34 titles. Learn more at copperkettlepress.example.

Media Contact Helen Osei Publicity Director [email protected] (802) 555-0186

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Example book press release (fictional, for illustration).

Why this example works

Headline: Publisher, title, author, date. The subheadline carries the hook so the headline can stay factual.
Lead: Publication date and formats first, then the one-sentence version of what the book documents.
Body: Author credentials and prices, plus the two lines book editors look for: review copies available, author available for interviews.
Quote: The author on the subject, phrased like speech. It doubles as the pull quote for coverage.
Boilerplate: The publisher, not the author. The imprint is the issuing organization.

New Hire press release example

FOR IMMEDIATE RELEASE
Brightpath Logistics Names Priya Raman Chief Operating Officer
The appointment adds 15 years of network operations experience as the company opens three new distribution centers.

COLUMBUS, Ohio — October 5, 2026 — Brightpath Logistics, a regional freight and fulfillment company with 240 employees, today named Priya Raman chief operating officer, effective October 19. Raman will oversee daily operations across the company's eight distribution centers and lead the opening of three new facilities planned for 2027.

Raman joins Brightpath from Cardinal Freight Systems, where she spent six years as vice president of network operations and managed a 14-site network. Earlier she held operations roles at two national parcel carriers. At Brightpath she will own warehouse operations, transportation, and the company's facility expansion into Indiana and Kentucky.

Raman holds an industrial engineering degree from Purdue University. She succeeds interim operations lead Mark Tolliver, who returns to his role as vice president of transportation.

"Brightpath is at the size where the next hundred customers depend on systems, not heroics," said Priya Raman, incoming chief operating officer. "The network this team built is the reason I said yes, and the expansion is the fun part."

About Brightpath Logistics — Brightpath Logistics is a freight and fulfillment company headquartered in Columbus, Ohio, operating eight distribution centers across the Midwest for retail and industrial customers. Learn more at brightpathlogistics.example.

Media Contact Alicia Grant Director of Communications [email protected] (614) 555-0142

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Example new hire press release (fictional, for illustration).

Why this example works

Headline: Company, name, title. Nothing else belongs in a hire headline.
Lead: Effective date and scope of the role. The company context (240 employees, eight centers) makes the hire legible to someone who has never heard of either party.
Body: Career history in verifiable facts: employers, tenure, network size. Background evidence, not a tribute.
Quote: The new executive on the job itself. A quote from the CEO welcoming them also works; pick whichever says something.
Boilerplate: The company, stated the same way as in every other release.

Funding press release example

FOR IMMEDIATE RELEASE
Meridian Grid Raises $8.5 Million Series A to Expand Battery Analytics Platform
Cascara Ventures led the round; the company plans to double engineering and enter the Texas market.

DENVER, Colo. — August 11, 2026 — Meridian Grid, a software company that monitors utility-scale battery storage, today announced an $8.5 million Series A led by Cascara Ventures with participation from existing investors Frontier Seed and Halcyon Angels. The round brings total funding to $11.2 million and will fund a doubling of the engineering team and expansion into the Texas market in early 2027.

Meridian Grid's platform tracks cell-level degradation across battery sites and predicts maintenance windows before capacity drops. According to the company, the platform monitors 1.4 gigawatt-hours of storage across 60 sites for 12 utility and independent-power customers, and monitored capacity has tripled in the past year.

As part of the round, Cascara Ventures partner Dana Whitfield joins the Meridian Grid board. The company plans to grow from 22 to 45 employees by the end of 2027, with hiring concentrated in engineering and customer operations.

"Storage is being deployed faster than anyone can hire people to watch it," said Tomás Rivera, chief executive officer of Meridian Grid. "This round lets us build for the operators adding a new site every quarter."

About Meridian Grid — Meridian Grid is an energy software company in Denver, Colorado. Its monitoring platform manages utility-scale battery storage for utilities and independent power producers across eight states. Learn more at meridiangrid.example.

Media Contact Kate Sullivan Head of Communications [email protected] (303) 555-0117

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Example funding press release (fictional, for illustration).

Why this example works

Headline: Amount, round, and what the money is for. Funding headlines are a fixed format; deviating from it costs coverage.
Lead: Lead investor, participants, total raised, and use of funds in two sentences. This is the paragraph reporters rewrite.
Body: Traction attributed to the company. Unattributed statistics are refused in wire review, so every number carries a source.
Quote: The CEO on the market condition that makes the round make sense, not gratitude.
Boilerplate: A consistent entity description matters here most; funding releases are read by more non-journalists than any other type.

Partnership press release example

FOR IMMEDIATE RELEASE
Alpine Payroll and TimberTrack Launch Integration for Forestry Contractors
The two-way sync moves verified field hours into payroll automatically; it is live today for shared customers.

SPOKANE, Wash. — September 22, 2026 — Alpine Payroll, a payroll provider for natural-resource employers, and TimberTrack, maker of crew-management software for logging operations, today launched a two-way integration that moves verified field hours from TimberTrack directly into Alpine Payroll runs. The integration is live today for shared customers at no additional cost.

Crew hours logged in TimberTrack, including hazard-pay classifications and per-unit piece rates, sync to Alpine Payroll nightly, replacing the spreadsheet exports that both companies say are the most common source of payroll disputes in the field. The companies count roughly 300 shared customers across the Pacific Northwest and the Southeast.

The integration can be enabled in both product dashboards today. Setup documentation and a joint onboarding webinar on October 1 are available at alpinepayroll.example.

"Logging payroll has piece rates, hazard classes, and crews that move counties twice a week, and none of that fits a generic timesheet," said Ruth Callahan, chief executive officer of Alpine Payroll. "TimberTrack already speaks that language, so connecting the two systems was the obvious move for our shared customers."

About Alpine Payroll — Alpine Payroll is a payroll and compliance provider in Spokane, Washington, serving forestry, agriculture, and mining employers in 14 states. Learn more at alpinepayroll.example.

Media Contact Marcus Webb Communications Lead, Alpine Payroll [email protected] (509) 555-0164

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Example partnership press release (fictional, for illustration).

Why this example works

Headline: Both companies, what launched, and who benefits. "Partners with" says nothing; "launch integration" is the news.
Lead: What the partnership produces and the fact that it is live today. Usable beats signed.
Body: The shared-customer number is attributed to the companies. It tells an editor exactly who this story is for.
Quote: One CEO explaining why the combination makes sense. Add a matching quote from the second company if the agreement calls for it.
Boilerplate: The issuing partner's boilerplate. When both companies distribute, each uses its own contact block.

Award press release example

FOR IMMEDIATE RELEASE
Saltbox Kitchenware Named 2026 Small Manufacturer of the Year by Carolina Makers Guild
The guild selected the cast-iron maker from 140 nominees for its apprenticeship program and export growth.

ASHEVILLE, N.C. — October 14, 2026 — Saltbox Kitchenware, a cast-iron cookware manufacturer founded in 2018, was named 2026 Small Manufacturer of the Year by the Carolina Makers Guild at the guild's annual awards dinner on October 10. The guild selected Saltbox from 140 nominated manufacturers across North and South Carolina.

The guild cited Saltbox's four-year apprenticeship program, which has trained 19 foundry workers since 2022, and export growth that now sends a third of production to retailers in Japan and Germany. The award is judged by a five-member panel of past winners and includes a $10,000 workforce-development grant.

Saltbox employs 42 people at its Asheville foundry and expects to add six apprentice positions in 2027, funded in part by the grant.

"Awards usually go to the shiny new thing, and a foundry is neither," said June Park, founder of Saltbox Kitchenware. "The guild looked at apprenticeships and payroll instead, and that is exactly the scoreboard we want to be judged on."

About Saltbox Kitchenware — Saltbox Kitchenware manufactures cast-iron cookware in Asheville, North Carolina, selling through 300 independent retailers in the United States, Japan, and Germany. Learn more at saltboxkitchenware.example.

Media Contact Owen Delacroix Operations Manager [email protected] (828) 555-0138

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Example award press release (fictional, for illustration).

Why this example works

Headline: The award, the year, and the giver, all named. An award headline without the giver is a red flag to editors.
Lead: The selection field (140 nominees) is what makes the award mean something. Always include the denominator.
Body: What the judges cited and what the award includes. Specific criteria turn a trophy into a story.
Quote: The founder reacting to what the award measured, not generic gratitude.
Boilerplate: Same company description as every other release.

Grand Opening press release example

FOR IMMEDIATE RELEASE
Hearthside Bakery to Open Second Location in Maplewood on October 3
The 2,400-square-foot bakery and cafe brings 18 jobs and the company's first full coffee bar.

MAPLEWOOD, N.J. — September 15, 2026 — Hearthside Bakery, a family-owned bakery operating in South Orange since 2015, will open its second location at 84 Maplewood Avenue on Saturday, October 3, at 8 a.m. The 2,400-square-foot bakery and cafe creates 18 full- and part-time jobs and adds the company's first full coffee bar.

Opening day includes free coffee with any purchase until noon and a ribbon cutting with the Maplewood Chamber of Commerce at 9 a.m. The location will operate Tuesday through Sunday, 7 a.m. to 6 p.m., with wholesale pickup for restaurant accounts on weekday mornings.

The Maplewood build-out took eight months and preserves the storefront's original 1920s tin ceiling. Hiring for six remaining positions continues at hearthsidebakery.example.

"South Orange kept asking when we were coming to Maplewood, and the honest answer was: when the right corner opened up," said Teresa Vaughn, co-owner of Hearthside Bakery. "Eighty-four Maplewood Avenue is that corner."

About Hearthside Bakery — Hearthside Bakery is a family-owned bakery in Essex County, New Jersey, baking sourdough breads and pastries since 2015 and supplying 20 area restaurants through its wholesale program. Learn more at hearthsidebakery.example.

Media Contact Teresa Vaughn Co-owner [email protected] (973) 555-0151

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Example grand opening press release (fictional, for illustration).

Why this example works

Headline: Business, location, and date. Local editors run this line nearly unchanged.
Lead: Full street address, opening time, jobs number, and what is new. The four facts every local story includes.
Body: Opening-day specifics with exact times, then regular hours. Calendar listings are built from this paragraph.
Quote: The owner sounding like a neighbor, not a brand.
Boilerplate: The business history and the wholesale detail give a reporter the second paragraph of their story.

Frequently asked questions

Are these real press releases?

They are fictional companies, written to the standard our editorial review holds real releases to and labeled as illustrations. Fictional examples stay current, carry no permissions baggage, and let the annotations point at exactly what each part is doing.

Can I copy these examples?

Copy the structure, never the text. Each example links to a template with a copy-paste skeleton and an AI prompt that drafts a release in this shape from your own facts.

What makes a good press release example?

A specific headline under 100 characters, a lead that answers who, what, when, where, and why in two sentences, one number a journalist would cite, a quote that sounds like speech, and a boilerplate that matches the company description used everywhere else.

How long should a press release be?

Around 400 words. Every example here lands near that mark because wire services meter or cap length, journalists skim, and the format rewards one announcement stated once.

When your release reads like these, distribution is the other half of the job. Press Ranger publishes releases to named outlets including Business Insider, Yahoo Finance, and AP News at wholesale prices ($299–$399 flat). Details on the wholesale distribution page, or create a free account to use the AI writer with these formats built in.