Music Press Release Template
Announce an album, EP, single, music video, or tour. A full example release, the copy-paste skeleton, and an AI prompt tuned for this announcement type.
What is a music press release?
A music press release announces new work: an album, EP, single, music video, or tour. The structure is the standard press release format, with one difference that decides whether it gets covered: it has to give press something to hear. A streaming link to the lead single or a private preview does more work than any paragraph of description.
When should you use one?
Work backward from lead time. Long-lead outlets and playlist editors want albums six to eight weeks out; singles are announced the day they drop; tours are announced when tickets go on sale. Independent artists should issue the release from their label, imprint, or artist business, since wire editorial review (ours included) refuses releases written about a private individual rather than an organization.
Example music press release
SEATTLE, Wash. — August 21, 2026 — Night Harbor Records, an independent label based in Seattle, today announced Glass Coast, the second full-length album from songwriter Vera Quinn, out October 16, 2026, on all major streaming platforms, CD, and vinyl. The lead single "Undertow" is streaming today, and preorders for the 11-track album open at the same time.
Glass Coast was recorded over five months at Fremont Sound in Seattle with producer Eli Marsh and features guest vocals from Twin Pines on two tracks. The vinyl edition, pressed on 180-gram recycled stock, is $28 through the label store, with a limited run of 500 signed copies.
A 14-city North American tour opens November 3 in Vancouver and closes December 2 in Chicago. Tickets go on sale August 28 at 10 a.m. local time. Full dates, preorders, and press materials are available at nightharborrecords.example.
"I wrote most of this record in the winter, in a rented house on the Washington coast, and you can hear the weather in it," said Vera Quinn. "Undertow was the first song finished and it set the temperature for everything after."
About Night Harbor Records — Night Harbor Records is an independent record label in Seattle, Washington, home to eight artists across folk, indie rock, and ambient music. Learn more at nightharborrecords.example.
Media Contact Sam Okafor Publicist, Night Harbor Records [email protected] (206) 555-0173
Example music press release (fictional, for illustration).
Why this example works
Copy-paste music press release template
Music press release AI prompt
Fill in the facts section, then paste the whole thing into ChatGPT, Claude, or the Press Ranger AI writer.
The rules in the prompt produce a release formatted to pass wire editorial review: third person, no bylines, attributed statistics.
Frequently asked questions
When should I send a music press release?
Six to eight weeks before an album for long-lead outlets and playlist editors, the day of release for singles. If there is a tour, time the release to the ticket on-sale date so coverage has something readers can act on.
What should a music press release include?
A link to something listenable is the one non-negotiable: a released single, a video, or a private stream for press. Then the release date, formats, label, recording details, and tour dates. Editors skip releases they cannot hear.
Can an independent artist without a label send one?
Yes. Issue it from your artist business, imprint, or LLC rather than from yourself as a person. Wire editorial review, including ours, refuses releases written about a private individual instead of an organization, so the business entity is the issuer and the artist is the subject.
How do I distribute a music press release?
Pitch music blogs and playlist editors directly with something listenable, and use wire distribution for the announcement itself. Our wholesale press release distribution publishes to named outlets including Business Insider, Yahoo Finance, and AP News for $299 to $399 flat.
Ready to publish? Press Ranger distributes releases to named outlets including Business Insider, Yahoo Finance, and AP News at wholesale prices ($299–$399 flat). See the wholesale distribution page or create a free account.