Product Launch Press Release Template

Introduce a new product, service, or major feature to market. The copy-paste skeleton, an AI prompt tuned for this announcement type, and a full annotated example.

Press release templates / Product Launch press release template

What is a product launch press release?

A product launch press release announces that something new is available to buy or use: a product, a service, or a major feature. The news is availability. What it does, who it is for, what it costs, and where to get it belong in the first two paragraphs; the vision paragraph, if it survives editing at all, goes last.

When should you use one?

Send it when a reader can act: the day of general availability, the day preorders open, or the day of a public beta. Announcing at the idea stage wastes the one launch you get. If you want coverage to land the same morning, offer one outlet the story early under embargo, then put the release on the wire for the announcement itself.

Want to see the finished shape first? Read a full annotated product launch press release, with notes on why each part works, in the press release examples gallery.

Copy-paste product launch press release template

FOR IMMEDIATE RELEASE

[Company] Launches [Product], [What It Is] for [Who It Serves]

[Subheadline: the strongest capability or proof point, plus the price]

[CITY, State] — [Month Day, Year] — [Company name], [one-line description], today launched [product name], [what it is in plain terms] for [target customer]. [Availability and price: where it can be bought or used today, starting price, markets.]

[What it does: the 3-4 capabilities that matter, plus one proof point from beta or early customers with the source named.]

"[The problem this solves, in words the founder would actually say]," said [Full Name], [Title] of [Company]. "[Optional second sentence.]"

[Availability paragraph: launch markets, trial or guarantee terms, dated roadmap items only. End with the product website.]

About [Company]
[Standard boilerplate, 1-3 sentences, with website.]

Media Contact
[Name, Title, Email, Phone]

###

Product Launch press release AI prompt

Fill in the facts section, then paste the whole thing into ChatGPT, Claude, or the Press Ranger AI writer.

AI prompt: product launch press release

Write a product launch press release using the facts below. Follow these rules exactly:

- Third person throughout. First person only inside the quote.
- Structure: headline naming the company, the product, and who it serves (under 100 characters); one-sentence subheadline with the strongest capability or proof point and the price; dateline paragraph opening "CITY, State — Month Day, Year —" covering what launched, for whom, availability, and price in two sentences; a capabilities paragraph with one proof point attributed to a named source; one quote from the named spokesperson about the problem being solved; an availability paragraph ending with the product website; an About boilerplate; a media contact block.
- No author byline. No first-person narration. Attribute any statistic to a named source. Around 400 words. Plain text, no markdown.

MY PRODUCT FACTS (replace before running):
- Company: {NAME, ONE-LINE DESCRIPTION}
- Product: {NAME, WHAT IT IS, WHO IT IS FOR}
- Availability: {WHERE AND WHEN IT CAN BE BOUGHT, PRICE, MARKETS}
- Capabilities: {THE 3-4 THINGS IT DOES THAT MATTER}
- Proof point: {BETA RESULT OR CUSTOMER NUMBER, WITH SOURCE}
- Spokesperson: {NAME, TITLE}
- Website: {PRODUCT URL}
- Boilerplate: {YOUR STANDARD COMPANY DESCRIPTION}
- Contact: {NAME, EMAIL, PHONE}

The rules in the prompt produce a release formatted to pass wire editorial review: third person, no bylines, attributed statistics.

Frequently asked questions

Do I need to include pricing in a product launch press release?

If pricing is public, include it. A launch release without price and availability reads as a concept announcement, and journalists treat it that way. If pricing is genuinely private, as with enterprise deals, say pricing is available on request rather than omitting availability entirely.

Should I send a press release for every feature?

No. Bundle minor features into a quarterly roundup or skip them. A launch release earns coverage when a new kind of buyer can act: a new product, a new market, a new platform.

What makes a product launch release get picked up?

A real availability date, a price, one proof point attributed to a named source, and a headline that says what the product is instead of what it disrupts.

How do I distribute a product launch press release?

Offer one outlet an embargoed exclusive if you want a feature story, and use wire distribution for the announcement of record. Our wholesale press release distribution publishes to named outlets including Business Insider, Yahoo Finance, and AP News for $299 to $399 flat.

Ready to publish? Press Ranger distributes releases to named outlets including Business Insider, Yahoo Finance, and AP News at wholesale prices ($299–$399 flat). See the wholesale distribution page or create a free account.