Getting a shoutout in HuffPost via Pitch Requests

Client: The Feedback Group – Research and consulting for the grocery and retail sectors

Channel: HuffPost

Tools leveraged: Pitch Requests

The Challenge

The Feedback Group wanted to gain national media exposure around their expertise in grocery pricing and consumer behavior—especially in the context of tariffs and inflation. But finding timely, relevant opportunities to showcase expert insights was a challenge without an in-house PR team or expensive agency.

The Strategy

Press Ranger’s pitch request alert system surfaced a high-relevance media opportunity: a HuffPost journalist was sourcing expert commentary on how tariffs were impacting grocery prices. The platform scored the pitch for relevance and notified Brian Numainville immediately. He quickly responded with tailored commentary, backed by recent data and expert analysis.

The Result

Within days, Brian's insights were featured in a high-authority HuffPost article (DA92), giving The Feedback Group national visibility in a story centered on inflation and supply chains—exactly where they wanted to be.

Impact

⚡ Landed national media coverage in HuffPost (DA92) from a single, relevant pitch
? Perfect alignment with trending economic narratives and public interest
? Boosted credibility and SEO through a high-authority, permanent media mention

Want to easily target and connect with journalists writing about companies like yours? Try Press Ranger today.