Landing a Podcast Appearance and National TV Coverage from a Single Press Release

Client: Life Backup Plan – Secure digital vault that preserves critical life and legacy information for families

Channel: Business Today, Fox Business News, Bloomberg International

Tools leveraged: Wholesale press release distribution

The Challenge

Fresh off its success in Pepperdine’s Most Fundable Companies competition, Life Backup Plan needed fast, wide-reaching visibility beyond the competition. Securing broadcast airtime—especially for a bootstrapped founder—typically requires inside connections or costly agencies.

The Strategy

Press Ranger's platform handled nationwide wholesale press release distribution with broadcast-optimized metadata.
AI-driven targeting surfaced the release to producers covering entrepreneurship and personal-finance innovation.
Contextual seeding on investor and founder channels amplified social proof ahead of TiE’s Global Angel Investor Summit.

The Result

Within days of distribution, Life Backup Plan was:

• Invited to Business Today for a 5-minute segment plus six supporting vignettes
• Scheduled for coverage across Fox Business News and Bloomberg International
• Booked for a 30-minute LA-market feature video after a summit attendee cited the press release

Impact

⚡ National broadcast exposure with multiple on-air touchpoints
⚡ Perfect alignment with investor and consumer audiences at the moment of peak interest
⚡ Compounding credibility that fuels future fund-raising and market expansion

Want your news to break through on top broadcast outlets without agency fees? Ship your next release with Press Ranger’s wholesale press release distribution today.