Wholesale Press Release Distribution

Press Ranger offers press release distribution with special wholesale pricing. After many months of removing middlemen and negotiating publisher lists, we offer our own Press Ranger newswire distribution service.

What is Press Release Distribution?#

Sites like Yahoo Finance, Business Insider, and more all seek to publish the latest business news via press releases distributed by regulatory news wires. Press release distribution is a way to distribute your (or your clients') announcements to hundreds of high-profile publishers and news desks via the Press Ranger newswire.

Why Should I Distribute My Press Release?#

• Rank higher on Google — There is no easier, guaranteed way to get hundreds of high-quality backlinks than press release distribution.
• Rank higher on ChatGPT — Gold releases use Press Ranger's proprietary content engine AIWire to index content on AI chatbots.
• Own branded search — For new businesses, the quickest way to show up when people type in the business name is to run press releases.
• Boost domain authority — The premium backlink profile we offer has been proven to increase domain authority.
• Media attention — Each release includes distribution at 400+ top-tier publisher websites like Business Insider, Yahoo Finance, AP News, and is submitted to news terminals like Bloomberg, Dow Jones, and Thomson Reuters.
• Client satisfaction — All of Press Ranger's reports are white-label and reseller ready and they do not mention Press Ranger.

How to Use the Distribution Service#

1. Register for a Press Ranger account.
2. Create a press release from the Press Releases section.
3. Ensure you've selected the right company — the press release will display the company's spokesperson information, social media URLs, and description.
4. Review the press release. Ensure that the information is correct, newsworthy, and meets the editorial guidelines.
5. Click the "Publish now" button on the edit screen.
6. Select either the Gold or Premium package.
7. Click "Order now" and complete payment.
8. After ordering, you will receive an email confirmation and another email when the press release is approved.
9. Your report will continue to collect placements for at least 48 hours.

Which Package Should I Choose?#

There are two packages:

• Premium (launched July 2024)
• Gold (launched Jan 1, 2025)

Both Premium and Gold include placement on:

• Business Insider, Street Insider, Yahoo! Finance, Associated Press, Apple News, Globe Newswire, Fox affiliates, NBC affiliates, Benzinga, and more.

Differences between Premium and Gold:

1. AIWire — Gold-tier releases are guaranteed to be indexed by AI chatbots like ChatGPT, Perplexity, Grok, Microsoft Copilot, Gemini and more via AIWire.
2. Podcast Placements — Gold-tier releases are turned into audio using AI and distributed as a podcast to Spotify, Amazon Music, Apple Podcasts, YouTube and more.

View the guaranteed placement list.

Podcast Placements (Gold)#

Your published press release will be turned into an audio podcast and syndicated across multiple podcast websites. Example placements include:

1. Spotify (DA95 dofollow)
2. YouTube (DA99 nofollow)
3. Apple Podcasts (DA97)
4. Amazon Music (DA96)
5. IHeart (DA91 dofollow)
6. Podbean (DA90 dofollow)

How Press Ranger is Different#

Press Ranger's newswire was purpose-built for impact and to solve the problems that plague legacy PR newswires — opaque pricing, inconsistent publisher quality, and zero support for AI search. We're the only wire that guarantees placements on top-tier outlets like Business Insider, Yahoo Finance, and AP News, the only one that guarantees content indexing in AI chatbots like ChatGPT and Perplexity via our proprietary AIWire engine, and our distribution extends beyond the web to audio platforms (Spotify, Apple Podcasts, YouTube), social channels, and journalist newsdesk terminals (Bloomberg, Dow Jones).

AI Visibility Methodology#

How We Track AI Visibility#

We continuously monitor all of your press release placements across our distribution network for interactions with AI engines. Every time an AI platform cites, indexes, or accesses your content for model training, that activity is captured and attributed to your release.

Confirmed Data & Estimated Reach#

Concrete data points are available for most interactions and form the foundation of your report. Estimated figures are derived using a proprietary model that accounts for your release's total distribution footprint, the age of the release, and observed engagement patterns across our entire network. As your release matures and accumulates visibility across hundreds of publisher placements, these estimates are refined to reflect a more complete picture of your AI reach.

Performance Benchmarks#

Your release is benchmarked in real time against all press releases distributed through our platform. Rankings like "Top 10%" or "Above Average" are computed from live percentile data, giving you an accurate view of how your content performs relative to the broader market.

What the Metrics Mean#

• AI Citations — The number of times AI engines referenced your content when generating responses to user queries. This is the strongest signal that your press release is being used as a trusted source.
• AI Indexing — The number of times AI-powered search crawlers visited and indexed your content, making it discoverable in AI search experiences like Google AI Overviews, ChatGPT, Microsoft Copilot, and Apple Intelligence.
• AI Training — The number of times AI training crawlers accessed your content for inclusion in model knowledge bases. This means your content may shape future AI-generated responses.

Data Maturity#

AI visibility data accrues over time as more platforms discover and interact with your content. Results typically grow for 1–2 months after initial publication before stabilizing. Early reports reflect initial traction; mature reports provide the most comprehensive view of your release's AI footprint.

Frequently Asked Questions#

In which languages can I publish press releases?#

Wholesale press release distribution is only available for English content. You can promote businesses outside of North America, but the press release must be in English. For releases in other languages, you can create press releases in 175+ languages and send them manually.

Do publishers have restrictions on allowed content?#

Most publishers accept content on nearly any topic. One notable exception is Yahoo Finance, which does not accept crypto-related content or press releases from law offices.

How long will the links stay up?#

Almost all links will stay indefinitely. Some publishers do not retain press releases for longer than 3 months but these are limited to MarketWatch and TradingView.

How many links are dofollow vs nofollow?#

It varies between orders. For all press releases, it's safe to assume that most links are nofollow. Remember that nofollow links are still worthwhile for SEO — industry experts like Neil Patel, Brian Dean, and SEM Rush all confirm that nofollow links can drive traffic and boost SEO.

Can I edit a press release after it's published?#

No, once a press release is published, it cannot be edited. Please review all content thoroughly before ordering, as all orders are final.

What's the difference between a newsroom submission and a placement?#

A placement means your press release will be linked on publicly accessible websites. A newsroom submission involves sending your press release to terminals and news desk software used by journalists (Bloomberg Terminals, Dow Jones Factiva, Moodys Analytics News Edge). Unlike placements, newsroom submissions are not public SEO links.

Can public companies use the service?#

Yes. All press releases are issued via regulatory newswire, which adheres to the regulations required for public company announcements.

Will all of the links be indexed by Google?#

No. With 400+ links being created for each release, Google will only index a slice of them. This is normal and expected.

Purchasing Distribution Credits#

To save time, you can purchase credits for wholesale press release distributions from your dashboard:

1. Go to Your Account
2. Click "Distribution credits"
3. Choose a type of credit and click 'purchase'
4. Select a quantity and process the payment
5. When you select "Distribute" on a press release, you can redeem the credit

What to Do After Distribution#

1. Monitor Your Coverage — Set up Google Alerts for your company name, use social media monitoring, and check your backlink profile.
2. Share Your Coverage — Post links on social media, add to your website's news section, and include in newsletters.
3. Leverage Your Distribution Report — Download and add key placements to marketing materials.
4. Follow Up with Key Media Contacts — Use Press Ranger to identify interested journalists and reach out with follow-up pitches.
5. Plan Your Next Release — Analyze what generated the most interest and improve future distributions.