Campaigns

Campaigns are the central workspace for organizing your PR efforts. Each campaign bundles together a press release, email template, contact list, and checklist into one project so you can plan, execute, and track your outreach from a single page.

Campaign Types#

When you create a campaign, you choose a type that determines what resources Press Ranger generates for you:

Media Outreach#

A traditional PR campaign for pitching journalists directly. Press Ranger generates:

• A press release draft based on your announcement
• An email template with a personalized pitch and link to the release
• A contact list of relevant journalists
• A checklist to guide you through the outreach process

Press Release#

Focused on drafting and distributing a press release. Press Ranger generates a sequence of press release drafts tailored to your brand and announcement.

AI Search Visibility#

Designed to improve your brand's ranking on AI chatbots like ChatGPT, Perplexity, and Gemini. This campaign type generates:

• Press release headlines optimized for AI search queries
• Reddit thread suggestions where your brand can contribute value
• Blog content ideas (listicle-style titles) targeting your keyword
• A checklist of actionable steps

This type requires a target query — the search phrase you want to rank for (e.g. "best PR software for startups").

Creating a Campaign#

1. Go to AI Campaigns from the dashboard.
2. Click Create Campaign.
3. Select a campaign type from the modal.
4. Fill in the required fields:
   • Name — A label for the campaign (e.g. "Q2 Product Launch" or "AI Search - Best PR Software").
   • Company — Which of your companies this campaign is for.
   • Language — The language for generated content.
   • Description — A summary of the news you are announcing or the goal you are pursuing. This is used by the AI to generate your press release, email template, and other content.
   • Release date — When the announcement goes live (Media Outreach and Press Release types).
   • Target query — The search phrase you want to rank for (AI Search Visibility type).
5. Click Save & Continue.

Press Ranger will immediately begin generating your campaign resources. This takes a few seconds.

Working with a Campaign#

Once created, the campaign page shows all generated resources in one view:

• Campaign details — Edit the name, description, company, or other settings at any time. Updating the campaign regenerates all AI content.
• Checklist — A step-by-step guide customized to your campaign type. Check off items as you complete them. Progress is tracked with a percentage bar on the campaigns list.
• Press release — View, edit, or publish your draft directly from the campaign.
• Email template — Review and edit the AI-generated pitch email. Click "Edit" to customize the subject and message.
• Contact list — A curated list of journalists relevant to your campaign. Click "Edit" to add or remove contacts.

Tracking Progress#

The campaigns index page shows all your campaigns with:

• Campaign name and type badge
• Progress bar showing what percentage of checklist items are complete
• Quick actions to view or delete a campaign

Deleting a Campaign#

From the campaigns list, click the trash icon next to any campaign and confirm. This permanently removes the campaign and its associated resources.

Tips#

• Start with a Media Outreach campaign if you have a specific announcement and want to pitch journalists directly.
• Use AI Search Visibility campaigns to systematically improve your brand's ranking on AI chatbots. Pair them with the guides in the AI Search Visibility section.
• Keep campaign descriptions specific and detailed — the AI uses this text to generate all your content, so more context produces better results.
• Create separate campaigns for different announcements or keywords rather than trying to cover everything in one.
• Use mail templates to customize your outreach emails, and contact lists to manage your journalist targets.