Use Press Ranger to Build SEO
If you're looking to boost your (or your client's) SEO, Press Ranger is an essential tool. Earned media mentions are some of the most valuable assets you can have in an SEO strategy. A link on a Tier 1 publisher like Business Insider, Forbes, etc. often sells for more than $1,000.
Many people have concerns about getting press for "boring" or traditional brands. How do plumbers, carpet cleaners, and SMBs compete with SpaceX for brand PR? Good news — they don't!
Digital PR to the Rescue
The key to securing quality, earned media placements is moving beyond traditional brand PR. Digital PR aims to secure high-quality backlinks from authoritative sites by sharing high-quality articles about any topic and then having it mention your site.
Why Digital PR?
Digital PR is about getting your business mentioned in articles on high-authority sites, even if those articles aren't directly about your brand. These mentions usually come as call-outs to you or your website as an expert in your field.
The Pattern: Journalists need to produce viral content under tight deadlines, and their inboxes are cluttered with generic press releases. By pitching them with ready-made, shareable content, you're essentially doing their job for them.
The Playbook for Digital PR
Step 1: Generate Viral Content Ideas
Come up with ideas for content that have the potential to go viral: unique insights, data-driven stories, industry trends, how-to guides, lists and tips.
Step 2: Write a 300-500-Word Teaser
Craft a brief teaser for each idea — a compelling summary that captures the essence of the content.
Step 3: Pitch Journalists
Send emails to journalists with your teaser. Highlight why your content would interest their audience. Your pitch should stand out as something unique and valuable.
Step 4: Secure Placements
Once journalists start picking up your content, you'll begin to see placements that link back to your website.
Using Press Ranger Effectively
- Research Journalists — Use Press Ranger's media database to find journalists who write about topics related to your industry.
- Go broad — Don't get stuck in niche topics. Focus on broad, human-interest stories. Journalists who have recently written about a smaller niche are often less likely to cover it again.
- Craft Personalized Pitches — Use Press Ranger's Mail Templates to craft personalized emails.
- Follow Up — A polite reminder can sometimes make the difference.
- Track Results — Use SEO tools to monitor backlinks and their impact.
Why This Strategy Works
- Less Competition — You're providing journalists with ready-to-use content instead of competing for direct coverage.
- Broader Appeal — These pitches can be sent to a wide range of journalists.
- High-Quality Backlinks — Articles on authoritative sites provide valuable backlinks.
Wholesale Press Release Distribution
The easiest possible way to get in the press is with wholesale press release distribution. The Premium package guarantees your PR is placed on Business Insider, Yahoo Finance, AP News, and many more.
Conclusion
Building SEO through Digital PR with Press Ranger is a strategic approach that leverages journalists' needs for viral content. By creating and pitching shareable content, you can earn high-quality backlinks without paying for them. Earned media backlinks are some of the most valuable resources on the web — go get them!